I was reading a book about sharks to Aveleen, my 6 year old, last night and had a bit of an a-ha moment about sharing data to tell a story. It's like the book we were reading, Shark Bites, followed all my rules from episode 59!  My biggest lesson learned...we often talk to our audience like they know all about what we do. Shark Bites talks to kids who know nothing about sharks and makes all the scientific data seem real and consumable, do you do that in your marketing?