<p>Virtually every billboard company in America uses a consistent color for the structure, skirting and shield. So how do you choose these? That’s the focus of this Billboard Mastery podcast.</p>

Virtually every billboard company in America uses a consistent color for the structure, skirting and shield. So how do you choose these? That’s the focus of this Billboard Mastery podcast.

What Should Be Your Sign’s Corporate Uniform?

Welcome to the Billboard Mastery Podcast, where you will learn the correct way to identify, evaluate, negotiate, perform diligence on, select the construction type, build, rent the ad space and operate billboard signs. And now here is your host – the guy that built from scratch the largest privately-owned billboard company in Dallas/Ft. Worth – Frank Rolfe.

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What Should Be Your Sign’s Corporate Uniform?

What Should Be Your Sign’s Corporate Uniform?

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