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30-second commercials, elevator pitches, elevator speeches, whatever you call them.

Knowing what to say in a very short period of time to let somebody know what you do, how you help, and why they should stay interested isn't easy.

Does it make sense to lead with features and benefits, or should you be a little vaguer?

As we discuss this conundrum, our different DISC personalities show how differently we view the answer, and that there isn't just one way. It can vary depending on the situation, industry, the environment of where you are at the time, and DISC personality, from both sides.

To find out what your DISC personality is and how it affects your communication and selling style, email us at [email protected] for information on taking an assessment.

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