What does marketing really mean for organizations working to make the world better?  

In this deeply personal episode, Lee Wochner reveals why Counterintuity focuses on helping nonprofits amplify their impact (and why that work matters more than ever). 

Drawing on influences from Star Trek to Buckminster Fuller, Lee explains how marketing and strategy become tools for positive change when applied to organizations tackling human trafficking, healthcare access, environmental protection, and social justice. 

You'll hear about: 

• Why nonprofit marketing is mission-critical work, not just promotion 

• How clarifying your message helps you compete for attention and resources 

• What it means to bring hope and determination to organizational communication 

For leaders running mission-driven organizations, this episode reframes marketing from necessary overhead to essential strategy. It’s the bridge connecting your solutions with the people who desperately need them. 

Whether you're competing with limited resources or simply trying to do meaningful work in complicated times, this conversation offers a practical perspective and renewed purpose.