Instagram has fundamentally changed in the past year. Many of the "best practices" that social media managers have relied on are out the window: Hashtags don't work the way they used to, the algorithm is now powered by AI, search behavior has replaced social discovery, and reels dominate everything else. 

If your team uses Instagram (especially if they use it the same way they have for the past 2-3 years), this episode is essential listening. 

Lee sits down with Counterintuity social media strategist Jaclyn Uloth, who breaks down what actually changed on Instagram, why it matters for nonprofits, and what your team should be doing differently in 2026. 

What you'll learn: 

The algorithm shift: Why Instagram now works like a search engine instead of a photo-sharing app, and what that means for how people discover your nonprofit 

The death of hashtags: How keyword-based search replaced hashtags, and how to optimize your content for AI-powered discovery 

The 2,000-character opportunity: Instagram now allows much longer captions — here's how nonprofits can use this for educational content without overwhelming followers 

Why reels matter: The data on why short-form video dominates the algorithm, and how to create reels even if you don't have a dedicated video team 

Authenticity over polish: Why "messy" behind-the-scenes content actually builds more donor trust than professional, polished posts 

The consistency factor: The surprising stat about how often most nonprofits post (and why showing up regularly matters more than posting perfectly) 

The 3-thing strategy: If you're working with a small team and stretched thin, here are the only three things you need to focus on 

What's different about Meta in 2026: How Instagram and Facebook work together, and why understanding the Meta ecosystem matters for your strategy 

This episode is perfect for nonprofit executives, development directors, marketing managers, and anyone responsible for social media strategy who wants to understand what's actually working now. 

Whether you're just getting started with Instagram or you've been posting for years, you'll walk away with a clear understanding of what changed, what matters, and what you can implement today with the resources you have. 

What does marketing really mean for organizations working to make the world better?  

In this deeply personal episode, Lee Wochner reveals why Counterintuity focuses on helping nonprofits amplify their impact (and why that work matters more than ever). 

Drawing on influences from Star Trek to Buckminster Fuller, Lee explains how marketing and strategy become tools for positive change when applied to organizations tackling human trafficking, healthcare access, environmental protection, and social justice. 

You'll hear about: 

• Why nonprofit marketing is mission-critical work, not just promotion 

• How clarifying your message helps you compete for attention and resources 

• What it means to bring hope and determination to organizational communication 

For leaders running mission-driven organizations, this episode reframes marketing from necessary overhead to essential strategy. It’s the bridge connecting your solutions with the people who desperately need them. 

Whether you're competing with limited resources or simply trying to do meaningful work in complicated times, this conversation offers a practical perspective and renewed purpose. 

Most nonprofits don’t have a marketing problem. They have a clarity problem.  

In this episode of How to Market Your Nonprofit, Lee welcomes branding and nonprofit strategist Anika Jackson to explore how unclear identity, hesitant leadership visibility, and scattered messaging quietly decrease impact and support. 

Drawing on their work with mission-driven organizations, Anika and Lee reveal why branding begins long before logos or campaigns, how executive voice and personal credibility shape donor trust, and why many nonprofits struggle not because their work lacks value, but because their story is hard to grasp quickly.  

The conversation provides practical ways leaders can bring alignment across channels and effectively adapt to changing platforms and tools. 

This episode is a quick, strategic launching point for nonprofit executives who want their mission to be understood, supported, and sustained, without chasing trends or losing focus. 

If your nonprofit feels busy but not fully understood, this episode is for you. 

Is your nonprofit ready for the seismic shifts reshaping how donors find and support your mission? 

Lee sits down with marketer Tom Malesic to explore how nonprofits can thrive amid unprecedented change. From the rise of generative AI and zero-click search to the freeze in federal funding, this episode tackles the challenges keeping nonprofit leaders up at night and reveals the opportunities hidden within them. 

Why donors can’t find you (and how to fix it) 

Discover why ChatGPT and Google's AI are becoming the new Yellow Pages and what generative engine optimization (GEO) means for your nonprofit's visibility.  

How to turn your website into your best fundraiser 

Learn why your website might be showing up to work looking like it just mowed the lawn and how to transform it into your hardest-working fundraiser, volunteer recruiter, and mission ambassador. 

Stop letting one grant control your future 

With grants freezing and federal funding uncertain, Lee and Tom discuss why the "tail can't wag the dog" and share practical strategies for building resilient revenue streams, from individual donors to corporate gifts to (yes, really) bingo nights. 

You have 3 seconds to get the donation 

Explore how consumer behavior has accelerated, why you have mere seconds to compel action, and how to prioritize your marketing efforts when everything feels urgent and your budget is finite. 

Why running your nonprofit like a business saves your mission 

Without healthy operations, you can't serve anyone. Learn how to balance business fundamentals with passion and why "sales" isn't a dirty word in the nonprofit world. 

If you’re looking for clear next steps in a noisy, fast-moving environment, this episode delivers. Listen now to discover how to turn today's challenges into tomorrow's opportunities. 

https://www.ezmarketing.com/

The world has changed — and so has the way people connect, give, and get inspired. 

In this episode of How to Market Your Nonprofit, we take a clear look at what’s shifted since 2020, from fractured attention spans and donor fatigue to new expectations around transparency, personalization, and AI-driven search. 

You’ll learn why the old rhythm of a few big campaigns a year no longer works, and how continuous storytelling, human-centered messaging, and owned channels can help your organization stay visible and trusted. 

Whether you lead communications or oversee the entire operation, this episode gives you a grounded view of what to change now so your marketing fits the moment — and keeps your mission moving forward. 

Every nonprofit has stories to tell — but how do you keep your content fresh, engaging, and mission-driven week after week?  

In this episode, host Lee Wochner introduces a powerful tool: content buckets.  

Think of them as storytelling themes that help you stay consistent, save time, and connect more deeply with your supporters. 

You’ll hear how to use buckets like: 

• Impact spotlights – real stories of lives changed 

• Behind-the-scenes glimpses – the human side of your staff and volunteers 

• Smart explainers – simple stats, myth-busting facts, and helpful tips 

• Moments that move people – calls to action, campaigns, and events that rally support 

• Thank-yous worth sharing – celebrating wins and showing gratitude 

Lee also walks through examples for food banks, after-school programs, environmental groups, and arts organizations, so you can see how these ideas translate to your own work. 

By the end, you’ll have a clear, repeatable way to organize your storytelling, keep your audience engaged, and make it easy for them to say “yes” to your mission. 

Listen in and discover how a few simple buckets can turn your social media into a steady stream of inspiration and support. 

Did you catch the Emmy Awards? 

The big winner was the Boys and Girls Club, which got more than a few moments in the spotlight — receiving a generous donation and a few lighthearted mentions from presenters.  

For any nonprofit, that kind of national visibility is a gift. 

What doesn’t make headlines, though, is the hard work happening every day.  

As the largest youth-serving organization in the country — with nearly 6,000 locations nationwide — Boys and Girls Clubs faced a daunting challenge during COVID: keeping kids engaged, connected, and supported. 

Shanna Warren’s chapter met that challenge and came out stronger. 

“The numbers after the pandemic have superseded our numbers before the pandemic.” 

In this episode, Shanna joins Counterintuity CEO and Creative Strategist Lee Wochner to talk about her journey with the Boys and Girls Club. She shares how her team has expanded the organization’s reach while staying true to its mission of mentorship. 

Here’s what you’ll take away from their conversation: 

Leadership under pressure: How the bold decision to keep the club open during the pandemic led to stronger membership and new funding opportunities 

Smart growth: How Shanna’s team expanded beyond pre-pandemic numbers with a new main clubhouse and 32 satellite sites, including a program for deaf and hard-of-hearing children 

Serious business: Shanna’s perspective on running a nonprofit with both heart and strategy 

Tune in to learn how your nonprofit can provide hope and opportunity for your community, too, even if you don’t get a starring role on the Emmy Awards. 

Environmental justice isn't just a concept — it’s a call to action that protects kids from toxic environments.

CEO Jill Buck and Go Green Initiative, a nonprofit dedicated to environmental justice in schools, are making an impact for kids across the country.

In this episode of “How to Market Your Nonprofit,” Counterintuity CEO & Creative Strategist Lee Wochner, Buck shares the personal story that led her to start the organization at her kitchen table, how the Go Green Initiative addresses lead in drinking water and poor indoor air quality, and how they're helping schools with energy conservation.

The conversation is a treasure trove of practical advice for nonprofit leaders, including:

• Why operating a nonprofit like a business is crucial. From being a big believer in cash accounting to the power of strategic partnerships as a key marketing and fundraising tool.

• How to manage a crisis. Learn how to triage during a crisis by focusing on "absolute non-negotiables" and staying calm – your team will feed off your energy.

• How to stay focused on the mission. And which powerful motto gives her hope for the future.

How does Jill market her nonprofit?

"We are a business—we just happen to have nonprofit status."

So... Go take care of business.

https://gogreeninitiative.org/

Who? What? Where? When? Why? How?

These key questions for journalists are vital for nonprofits to answer as well. Why? To create a content strategy that increases awareness and boosts revenue from donations, grants, and service offerings.

Having a well-defined identity is crucial for building trust, inspiring action, and fostering long-term relationships with your supporters. In this “solocast” episode, Counterintuity CEO & Creative Strategist Lee Wochner guides you through the eight steps to developing an effective content strategy that gives your communications clarity, consistency, and purpose.

You'll learn:

• How a strong content strategy keeps your team aligned, reflects your nonprofit's values, and maximizes limited resources
• A step-by-step guide to developing your strategy, including defining your identity, understanding your audience, and choosing your tone and language
• Why storytelling is a powerful tool for nonprofit communication and how to choose stories that show your impact and put out a clear call to action
• The importance of creating internal guidelines and a content calendar to ensure consistency and accountability.

"Storytelling is at the heart of nonprofit communication."

Tell your story.

Meet your goals.

Fulfill your mission.

Resources:

• https://goodcalculators.com/flesch-kincaid-calculator/
• https://hemingwayapp.com/

"We get through things." 

Resilience and optimism are hallmarks of American success. In this powerful episode, public affairs luminary and fundraising titan John Gile reminds us of that — and instructs us in how to succeed in fundraising. John should know: in his work with the public affairs firm John Gile & Associates, he has tackled some of society's toughest challenges. 

Whether your work impacts a big city or a small community, you’ll benefit from John’s strategies, mindset, and sheer determination that have helped him raise millions for vital causes — all with an infectious optimism. 

This episode is a masterclass in turning adversity into impact, featuring… 

• The power of the ask: The #1 fundraising secret that's often missed: you HAVE to ask. John shares personal anecdotes, from his childhood collecting for the poor to concrete strategies for telling your story and securing the funds you need. 

• The fortress of fundraising: Learn John's golden rule: diversify your revenue streams! He breaks down the ideal split (government, foundations/corporations, individuals/events) that built Project Angel Food into a multi-million-dollar powerhouse and protects organizations from unexpected funding cuts. 

• Defending defunding: Discover how John successfully "clawed back" federal funding, showcasing the power of strategic relationships and the rise of private philanthropy in making up deficits. 

• The superpower of optimism: John and our host Lee Wochner both champion optimism as essential, pushing back against pessimism as being "pre-defeated." Hear why a positive outlook isn't just a mindset, but a strategic advantage in driving change. 

…and much more. 

Keep asking for more. Keep making an impact.  And most important… 

“Keep moving.”