In this episode we answer a question by Doris from Austin, TX: “How do we overcome the perception that the area is bad?” Where to learn more about Enrollhand:Website: www.enrollhand.comOur webinar: https://webinar-replay.enrollhand.comOur free Facebook group: https://www.facebook.com/groups/schoolgrowth/

Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school districts. He has a strong commitment to improving educational outcomes by engaging families as partners with the school.In this episode, Tim shares the “Dual Capacity Framework” and explains how viewing parents as partners can change the entir...

Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level." The STARTedUP Foundation empowers student entrepreneurs and innovators with collaborative, immersive experiences, accelerator programs, and seed funding for students under 20 years old. As a public speaker, Don specializes in educationa...

Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today's learners in new ways. His new book explores learning in the age of disruption. How is this related to school growth you might ask? Well, listen and you will find out. Watch out for when a young student in the future runs a digital projec...

Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there, in order to attract more people to their work. Jennie shares her branding and marketing expertise in lectures and with clients throughout the nation. Today in our podcast, Jennie turns her...

In this episode, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers specific strategies that schools are using to enrich their value proposition in an increasingly compe...

Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that his work serves. He launched an inbound marketing initiative that boosted applications to Proctor Academy by more than 40% during the first year. Scott helped to lead a web redesign and strategic planning process for admissions, communicatio...

SummaryOur guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an emphasis on social-emotional learning. And it’s working! In this episode, Shelli shares the path of Thrive from vision to inception, and now onward to successful school expansion. She gives strategies for honoring the voice of every ...

Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the emotional n...

Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their search for...