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What the Algorithm Can't Do for You, and Why Meta Ads Might Be the Answer with Caley Dimmick
When's the last time you felt completely free from the algorithm? Not just a good week, not just a post that happened to take off, but genuinely unbothered by whether your content gets seen?
In this episode of Thinking About, I'm sitting down with Caley Dimmock – ads expert, teacher at heart, and someone whose brain I deeply trust when it comes to scaling without chaos.
Caley is the founder of Meta Ads Academy, a 12-week mentorship accelerator for people who want to learn to run ads themselves (or add them to their client offerings), and she also runs a business mastermind focused on building sustainable, capacity-aware businesses.
In this episode, we're talking about:
- Why intuitive content often connects more than a perfectly planned strategy
- The freedom of not being at the whim of the algorithm, and how ads changed Caley's business and life
- What needs to be working before you run ads (and why throwing traffic at something broken won't fix it)
- How to think about your ad budget by reverse-engineering your acceptable cost per lead or purchase
- How to test ads the right way: why it's about data and sample size, not how many days have passed
- What Meta's AI changes actually mean
- Why Caley built Meta Ads Academy and her business mastermind – and the fear she had to work through first
Let's Connect
If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals.
Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney. Follow along on Substack for more conversations on the things that keep us thinking.
Connect with Caley Dimmock
Follow @cjdimmock on Instagram!
Join the waitlist for Meta Ads Academy
Get 50% off on Ad Spend 101, Caley’s mini-course and templates with code THINKINGABOUT
Links from the episode:
Data is Beautiful Reddit
Most Replayed Moment: Alain de Botton - Individualism Is Making Us Miserable!
Send a text
View all episodes
By Kirsti McNabney
5
33 ratings
When's the last time you felt completely free from the algorithm? Not just a good week, not just a post that happened to take off, but genuinely unbothered by whether your content gets seen?
In this episode of Thinking About, I'm sitting down with Caley Dimmock – ads expert, teacher at heart, and someone whose brain I deeply trust when it comes to scaling without chaos.
Caley is the founder of Meta Ads Academy, a 12-week mentorship accelerator for people who want to learn to run ads themselves (or add them to their client offerings), and she also runs a business mastermind focused on building sustainable, capacity-aware businesses.
In this episode, we're talking about:
- Why intuitive content often connects more than a perfectly planned strategy
- The freedom of not being at the whim of the algorithm, and how ads changed Caley's business and life
- What needs to be working before you run ads (and why throwing traffic at something broken won't fix it)
- How to think about your ad budget by reverse-engineering your acceptable cost per lead or purchase
- How to test ads the right way: why it's about data and sample size, not how many days have passed
- What Meta's AI changes actually mean
- Why Caley built Meta Ads Academy and her business mastermind – and the fear she had to work through first
Let's Connect
If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals.
Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney. Follow along on Substack for more conversations on the things that keep us thinking.
Connect with Caley Dimmock
Follow @cjdimmock on Instagram!
Join the waitlist for Meta Ads Academy
Get 50% off on Ad Spend 101, Caley’s mini-course and templates with code THINKINGABOUT
Links from the episode:
Data is Beautiful Reddit
Most Replayed Moment: Alain de Botton - Individualism Is Making Us Miserable!
Send a text