Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture!
In this episode, we will ask if MAUs are really useful? Are we allowed to make mistakes? And how should you use data as a culture?

Join us for another great episode  exploring the deep side of data

In this episode, Michael and Alexey Grigorev talk about Product-oriented data science, How to start a data science project? How to make sure we're building the right thing? and more in a super interesting episode from the side of the data scientist and how he see things working.

Alexey thinks Data is important because it's the ultimate truth and he still eats chips for lunch.

If you wish to learn more, Alexey was kind to generate a unique discount with his publishing house giving you a 35% discount code (good for all our products in all formats): podwtd20

You can refer to this link: http://mng.bz/V8Dr

Alexey was also kind to share with us five codes for his book "Machine Learning Bookcamp 
Build a portfolio of real-life projects" you can get your free copy by the following form: https://forms.gle/UdfmBrkBcs9Z7cdS6

In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.

You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/

First interview of WHAT the Data?! Podcast.
In this episode, Lior, Michael, and Daniel Zilberberg (Director of Data Analysis Guild at AppsFlyer) talk about the path of the analyst, what defines a good analyst and how can you be promoted from Junior to Senior.

Even you can become an analyst

#data #analyst #analysis #promotion

In the episode Michael and Lior talking about the great experience of eating Kebab in Berlin and how is it all connected to sharing data with third parties. A must listen to if you still sharing data with your advertisers.
What you earn sharing data, what you lose by doing so and how should you approach this dilemma by using unblest  tools.

Tune in to another great episode of WHAT the Data?! podcast
Like, follow, share!

See you in the next episode, next week #whatthedata

Lior and Michael talking about broken data and is there a way around it?
So often we lose the ability to make a decision due to broken data.
How to spot broken data, what can you do with it, and how will it affect your business... this and much more in the new episode about tracking

1. When data is data getting broken
2. Can you still use
3. How to find if data is broken
4. Finding the number
#whatthedata

Lior and Michael talking about user tracking, and how to improve the usage of data to make decision shit the product. Is tracking important? How can you understand better your user behavior?
1. What can we track?
2. Where would you store the data
3. What the difference between external tools and internal
4. Is it even safe to use external tracking?
5. Is it easy to develop an in house solution?

Join us into the deep tracking subject! #whatthedata
#tracking #userfocused #events #trackingtool

Michael and Lior talk about the latest development in the mobile industry, Apple user privacy, and the death of the user id, is it the death of the mobile industry?
#mobile #idfa #user # privacy #optin #whatthedata

Michael and Lior asking the real question, do we need IDFA? The mobile industry goes crazy as Apple announce the IDFA will soon be history and with consent publishers won't be able to track and attribute users.
Is it really the end if the world as we know it? #mobile #idfa #consent #privacy #whatthedata

The first episode Lior and Michael recorded during quarantine so they can look back and hear how horrible they were