On Taranis’ live stage at the 2023 Farm Progress Show, Mike recorded a special episode of the AcreForward podcast with Sam Lowers, strategic account manager with Landus. The topic was crop intelligence, and how that data fuels the brains behind farm operations.

Mike quickly found out that Sam’s view on his customers closely aligns with Taranis’ own: He calls them “farmers of tomorrow.” Why? “Our focus is farmers not necessarily based on size, but based on their position for the future … and how can we grow with them.”

Like Taranis, Landus is anything but traditional in its approach to serving customers. One of the coop’s big focuses is helping farmers have healthy long-term businesses, not just for themselves but also for their families. 

Talking with their growers about keeping them up at night, they found the number one answer was health insurance. “So we're working on offering health insurance to farmers – affordable health insurance,” Lowers says. “That's not something that traditional ag retail is doing.” The hope is that by January 1, 2024, Landus will be able to offer affordable health insurance to its members.

Listen to the AcreForward Podcast to catch the rest of the discussion.