We talk with Kitecaster’s Ed Zitron. This week we take a closer look at the gaming industry. Where it’s going, what messaging mishaps have happened, and how to be a better PR person in the gaming industry.

Show Notes

·        [00:40] Are you a coffee or tea drinker?

·        [01:10] It seems the gaming was doing better during COVID-19, where do you think the gaming industry is going? 

·        [05:55] Another example of COVID-19 related delays is Cyberpunk 2077

·        [07:55] How do PR pros redirect a negative rumor into something positive?

·        [13:26] What Going Gold means

·        [14:01] How PR pros better message their games?

·        [18:36] Understanding the gaming culture

·        [19:25] Personal story about people not understanding gaming culture

·        [20:44] How do PR pros take that harsh criticism and make a better product?

·        [24:03] What do you think will happen to the industry as a whole if Epic wins their lawsuit against Apple?

·        [28:55] What do you think about cloud gaming?

·        [33:40] Do you see a decline in gaming media?

·        [36:15] Do you see the podcaster, Youtubers, etc. becoming the new gaming media?

·        [36:53] If you could create a console what would you have in it?

·        [37:44] Final thoughts

·        Ed Zitron was our guest today. Learn more about Kitecaster.

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