Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to  greater in-store foot traffic, and what makes the content authentic. 

00:00: Intro 

02:42: Who is Staples Baddie

04:00: Brands not on board with employee ambassadors 

04:52: Why this works for Staples

08:39: An increase in foot traffic for stores

09:52: People want IRL experiences

11:42: Other brands using this trend

14:00: Proof of reality social trend 

15:00: Why brands won’t try this

21:20: Employees have to be happy at their job for it to work 

This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/

Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons

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Marketing Brew Weekly gives marketing professionals insightful analysis and a lively conversation on the latest trending topics in the world of media and advertising, from the Marketing Brew reporters who know the industry best. 

Learn more about your ad choices. Visit megaphone.fm/adchoices