08.01.2023 - By B2B Writing Institute
Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!More about Alyssa: https://owlstreetcontent.com/More about Sarah: www.b2bwritinginstitute.comMaslow's Hierarchy of Needshttps://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needsSet...