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Why do businesses need thought leadership, and how do they use it? Is there anything to the "H2H v B2B v B2C" thing? How, exactly, does one become a connective gorilla, and... why would one want to? Let's talk about it. As it turns out, Alyssa and Sarah disagree on a couple points. More food for thought!

More about Alyssa: 
https://owlstreetcontent.com/

More about Sarah: 
www.b2bwritinginstitute.com

Maslow's Hierarchy of Needs
https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs

Seth Godin's A hierarchy of business to business needs
https://seths.blog/2012/05/a-hierarchy-of-business-to-business-needs/

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