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Old enough to remember Furby from when they first appeared? 
Want to know how Hasbro got Furby to conquer Christmas last year?
Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the episode for you...

Welcome back to What They Said, the influencer marketing podcast powered by PrettyGreen, the award-winning, global comms agency. This week we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro as we chat to her about how the brand now approaches influencer marketing in 2024.

Learn how their influencer marketing has reduced production costs whilst improving brand performance, when they decide to pull the influencer lever and what an important marketing strategy looks like. Julia shares a few of their secrets when it comes to balancing brand messaging and safe guarding an influencer’s tone of voice… 

With over 3 million organic views in their Nerf campaign with the Beta Squad to a viral Christmas campaign in the ultra-competitive toy market with Furby, get an insight into how they do it here...

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How can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course.

This week we sit down with the one and only Carla Freeman, comedian and actress as we discuss what brands get wrong, how the world of influencers can be a shallow and lonely place and much much more, featuring a baby and plenty of swearing.

What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy.

Our podcast is available on all streaming platforms;

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Do you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you.
 
Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations.
 
Learn how Grind is redefining coffee experiences and leveraging influencer marketing to establish itself as the brand for consumers' every coffee moment, which may include Saltburn's infamous Jacob Elordi bath water scene in some truly reactive OOH marketing.

What They Said is the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. 

Our podcast is available on all streaming platforms;

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Apple
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Welcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. 

We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing space… representation.

Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for good since 2020.

Our podcast is available on all streaming platforms;

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"Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. ​

Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.”

The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.

Our podcast is available on all streaming platforms;

Spotify
Apple
Amazon Music

TikTok

Instagram

YouTube