This podcast episode discusses the three types of content to include in your visibility plan to build trust with your audience and accelerate your business. You will learn how to create content that is essential for any marketing strategy. If you’re struggling to build a visibility plan, feeling frustrated with your marketing, or just want to understand the three types of content for marketing, this article is for you.

In this episode, you will learn the following:

* The three types of content to include in your visibility plan.* Why people have a love-hate relationship with content.* The BE SEEN method for marketing and content creation.

Highlights in this episode:

[00:01:18] – What a year it’s been.

[00:03:27] – If you have a good visibility plan, you don’t have to spend all your time executing it.

[00:06:33] – To get the most out of this episode we need to clear the air.

[00:07:16] – When all you put out is “how to” content you miss the boat on gaining clients.

[00:09:19] – There are three types of content for marketing.

Content, Schmontent

We’re going to be talking all about your love-hate relationship with content, or, more appropriately, what to do about that love-hate relationship. And how we go from love-hate to love-love-hate. 

We’ll also discuss the three kinds of content to include in your visibility plan. Yes, three! It is a simple thing. We don’t need to make this complex. We don’t need to make it scary. They are:

* content that talks about what and why you do what you do* content that shifts beliefs and* content that builds connections

Why People Have a Love-Hate Relationship With Content

I know that hate is a strong word, but we’re going to go with it, right? It’s okay. Sometimes I even get annoyed at my content requirements or what I’m putting out there. I’m just not in love with it. It’s okay. We’re all there sometimes! Anyone who says otherwise is a liar. 

You feel like you have to create content all the time

I hear a resounding theme for why small business owners are feeling that way: content feels unending. Their days and weeks may already be a slog, and it’s yet another thing to add to the list. A lot of them feel like they don’t have a plan in place for them to show up consistently.

You know that I’m all about consistency, building your know, like, and trust factor. You can’t build that trust if people don’t know who you are. And then if you aren’t putting yourself out there enough for them to decide whether they like you… I mean, good luck with the rest, right?

Marketing is not your passion

Service businesses, coaching businesses, course creator businesses…they got into business to do X. And marketing is definitely not part of X, it’s Y, or Z or Triple C…or something, right? It’s not what they wanted to do is the point here.

So if content and marketing are not what you got into business to do, I have something you’re going to love to hear. And that is you don’t have to be doing it all the time. You don’t have to be on the hamster wheel of marketing. You don’t have to be on the never ending slog of content creation, just to get clients into your business.