This episode was inspired by a recent conversation with a client. She is someone who I would call a hidden gem because she is so talented at what she does. We were having a great Brand DNA call and I was learning so much from her, I just loved chatting with her. Unfortunately that was not coming across on her Instagram, which is where she gets the majority of her clients from. And that wasn't coming across. Not to say that her Instagram wasn't feeling friendly or approachable or wasn't showing her knowledge.  The level of human that she actually is was not being reflected on social media and that was a huge missed opportunity. And that is what we call a hidden gem brand - where the only people who know how epic you are, are the people who have taken the leap of faith to work with you.

What I cover in this episode:

• Two ways to build brand authority
• What it means if you are regularly attracting non-ideal clients
• The importance of showcasing your knowledge and personality on social media
• How to connect with your audience on a deeper level

Jump into Big Deal Brand here.

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

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