CMO School

What to Do In Your First 90 as a Fractional CMO


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How you structure your first 90 days changes everything about your business. When you step into a new client engagement, the order of what you focus on determines whether you're seen as a strategic leader or just another executor.

In this episode, I break down:

  • The exact order of what to focus on first
  • How to integrate with the team and establish your rhythm
  • When and how to prove the strategy works
  • Why foundation building matters more than you think
  • And how month three positions you as the strategic owner, not just the executor

This isn't about moving fast. It's about moving in the right order. When you follow this progression, you're not operating like a contractor. You're operating like a CMO — thinking, leading, and making decisions.

Ready to take the next step?

If you’re ready to step into the Fractional CMO role but want support as you do it, Fractional CMO School is a 6-month coaching program + community to help you confidently land high-ticket clients and build a 6-figure (and beyond) business as a Fractional CMO.

🎓 Learn More → http://www.fractional-cmo-school.com/

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CMO SchoolBy Jessica Shirra | Fractional CMO