In this episode of The Modern SaaS Podcast, Aditya and Mark (VP of Customer Success, Avoma) discuss what to do when a big account churns. They discuss why churn matters, the key metrics to measure, and, more importantly, the things to do when a big account churn happens, such as:

1. Trying to meet the customer in person and attempting to remedy the situation

2. Sharing churn insights with everyone in your company

3. Validating churn data with existing customers

4. Implementing the learnings to improve the experience of existing customers

5. Focusing on Net Retention Rate, landing-and-expanding as a key SaaS metric, and a lot more...