So often in B2B you are selling a chance - a transformation. Getting people to go from an old way way of doing things to a new way of doing things. And not only does one person have to believe this - but often times a whole company does (welcome to B2B marketing).

Marketing is about getting people to change. Forget the tools and technology for a minute -- because this might be the *real* reason your funnel isn't converting. Here's how to get people to change.

PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.

This podcast is produced for me by my friends at Lemonpie. If you want to launch a podcast strategy for your brand, check them out at www.lemonpie.fm and tell them I sent you.