In today's episode, Pam answers a question from Melanie of Timmel Crochet. She asks, "I sell crochet products and design patterns. Do I need to create two separate businesses?"

This is such a good question and it's something I've wrestled with in the past. So we'll explore what are target customers and whether you should have more than one. Find out what I chose, what I'd do differently, and what I recommend if you find yourself with two distinct target customers for your crochet business.

Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips.

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Find show notes and more at crochetpreneur.com/what-are-target-customers/

Music from Pond 5: Happy Walking by Play Again