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What should you do with the Google Ads learning phase? The short answer is absolutely nothing! Avoid touching it because if you keep changing, tweaking, and touching your campaign, it'll revert to the learning phase. Here’s what you need to know.

One of the campaigns is always in the learning phase. What can I do? Don't touch it because if you keep touching it, tweaking and changing it, it will go back into the learning phase. Let it do its thing, don't touch it and then it will come out of the learning phase.