Key highlights:
0:10 - Jem’s Introduction01:07 - The switch from UGC to AGC02:56 - How the advertising landscape has changed since the pandemic 05:20 - What things are working well right now 07:03 - The importance of diversification09:34 - TikTok vs Facebook 14:02 - Will CTRs on TikTok improve? 16:33 - Ad Creative Software22:08 - The current problems clients are having26:28 - Keeping things simple 29:23 - How AGC works
31:56 - Jem’s tips on getting more money out of your business
36:37 - When to draw conclusions from tests
40:17 - Importance of looking at the whole customer cycle 46:20 - How to treat new vs returning customers
51:03 - Educating customers in the post-purchase phase55:41 - Jem’s dream marketing lunch guest56:21 - Jem’s recommended marketing tools
If you’d like to hear more from Jem and Adcubator you can connect with him on Linkedin.