Business owners seem to be paralysed by the current pandemic crisis. They get to hear and see multiple confusing recommendations. They are supposed spend all their budget in ads or other stuff. They will burn cash and eventually be worse off after the crisis compared to those who did nothing.
Get your marketing plan structured and on track. No crazy actions or fake marketing. No nonsense. No waste of cash on pointless ads. Deliver value in the right way and you will be rewarded.