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Outsourcing is bigger than ever across all industries and in this episode, Ash and Kane talk about outsourcing in podcasting. They discuss what can easily be outsourced but also what you should almost always be doing yourself. They also remind you that with outsourcing, you get what you pay for, so consider this carefully when choosing what and who to outsource with.

KEY TAKEAWAYS

• Guest sourcing needs the authenticity of you, the host, to start with and you also need to have editorial control over your podcast in the early stages.
• As you grow you can consider outsourcing guest sourcing but don’t underestimate the power of what happens post-interview with your guests, this is a relationship opportunity.
• One of the major draws of podcasting is the buy-in hosts get from their audience, you can’t outsource you, the host.
• You know your industry and niche, so you have to start your sponsorship deal conversations by approaching the right people. You can’t outsource this to someone who doesn’t have your knowledge or expectations.
• The things that slow you down are often the easiest things to outsource, such as editing.
• You can have people help with your community, such as filtering out spam. But the content you put into this community has to come from you, so you build that trust and those relationships with those in the community.

BEST MOMENTS

“It’s easier to get yes’ from people”

“Make the most of it and build a relationship with this person”

“You aren't going to build a podcast that generates you income where people pay for your coaching and the host is a paid actor”

“Making money, you can’t outsource that”

“Often you are the value proposition of a community”

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]