I won’t say the homepage is the most important page on a nonprofit’s website. I think it jockeys for importance with the Donate page, because that darn thing is pretty prime. 

The home page is, however, almost always the most visited and viewed page on a website.  It often ranks for more terms. It's usually shown more in search results. The only exception is a website with an active and well-trafficked blog. 

Yeah, so your homepage is pretty darn important… and what we’re really talking about in this article is how to make a bang up first impression.

For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/what-to-put-on-your-home-page/