Message Master, Tamsen Webster shares powerful ways to communicate and say what they can’t unhear. 

Messager Master, Tamsen Webster discusses the pivotal role of effective messaging in achieving transformational change. She explores the dichotomy of messaging from recent political conventions, and the importance of framing messages positively. Tamsen delves into the science behind persuasion, the necessity of aligning with shared values, and the broader implications of these principles in both personal and professional spheres. The conversation emphasizes the potential of strategic communication to foster meaningful and sustainable change, urging listeners to adopt a more thoughtful and empathetic approach to messaging.

BIO

Part message designer, part English-to-English translator, part magpie, Tamsen Webster helps leaders craft their case for large-scale change. A sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design, with a particular focus on the principles and processes that build buy-in that lasts.

In addition to her work in and for major organizations such as Harvard Medical School, Fidelity Investments, and Klaviyo, she built and delivers the message design curriculum for Elemental Excelerator, a leading investor in impact startups. She’s a judge and mentor for the Harvard Innovation Labs and a professional advisor at the Martin Trust Center for MIT Entrepreneurship. She’s also spent over 10 years as the Idea Strategist for one of only nine legacy-level TEDx events and was named to the Thinkers50 Radar in 2022. She published her first book, Find Your Red Thread: Make Your Big Ideas Irresistible, in 2021. Her next book, Say What They Can't Unhear: The 9 Principles of Lasting Change is available in bookstores everywhere in October 2024.

Tamsen was a reluctant marathoner… twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

She lives in Boston with her husband, two sons, and her two brindle Greyhounds, Hazel and Walnut.

CHAPTERS

00:09:04 How to use Tamsen's book and possible resistance to it.

00:14:00 Have we lost optimism bias?

00:20:34 It's about change communications

00:27:00 Mindset and ego

00:33:45 Finding common ground

00:39:42 Primal beliefs and squandering human potential

00:47:39 Stories in messaging

00:53:02 People are not willing to go back into the machine

00:56:16 Benefits of adult learning

LINKS

Jer Clifton - Primal World Beliefs

Tamsen Webster’s Website

The Ladder of Inference - Chris Argyris and Donald Schoen

Find Your Red Thread by Tamsen Webster

Say What They Can’t Unhear - by Tamsen Webster

Harvard Innovation Labs

The Martin Trust Centre for MIT Entrepreneurship

IMAGE CREDITS (see images on Youtube video)

Book graphics - Amazon.ca

Other Images and Graphics - Canva

Harvard Innovation Labs logo - Harvard Innovation Labs

MIT Centre logo  - MIT Centre

Jer Clifton - Linkedin

Tamsen Webster headshot - Tamsen Webster

Learn more about and follow Tamsen:

Instagram

Youtube

Twitter

LinkedIn

Website

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Highly sensitive executive coach and productivity catalyst, Clare Kumar, explores the intersection of productivity and inclusivity exploring how we can invite the richest contribution from all through improvements in design and culture. She works bottom-up - coaching individuals in sidestepping burnout and cultivating sustainable performance, and top-down – working with leaders to design inclusive performance thereby inviting teams to reach their full potential. As a speaker, Clare mic-drops “thought balms” in keynotes and workshops, whether virtual or in-person. She invites connection through her online community committed to designing sustainable and inclusive performance, the Happy Space Pod. Why? Because everyone deserves a Happy Space.

Believing that productivity is personal, the podcast is produced in a variety of formats so you can enjoy it in the medium you prefer:

Listen to the audio right here or on your fave podcast platform.

If you prefer to watch video, check out the episode on YouTube. And look for the Shorts playlist for clips.

If you prefer to read, please see the transcript below.

Ready to learn more, or want to find out more about coaching with Clare or hiring her for your next engaging event? Contact Clare here.

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If you enjoyed this episode, please leave a heartfelt review as this will help other listeners discover the podcast.  Please invite your colleagues, friends, and family to listen as well. Together we can design a more inclusive world where everyone can make their richest contribution.

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And don't forget, everyone (including YOU) deserves a Happy Space. 😊

CREDITS

Audio and Video Editing: Jaclyn Enchin

Production Assistant: Rafael Dona

Song Credit: Cali by Wataboi  / wataboi  

Creative Commons — Attribution 3.0 Unported — CC BY-SA 3.0Music promoted by FDL Music  • Cali - Wataboi · [Copyright-free Music]