Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-4/what-types-of-content-to-create-ep-4.html  

All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html 

Today, I want to talk about content marketing. 

Content marketing is a prerequisite for so many other types of digital marketing, and traditional marketing, because you need content to share on for example: 

• Your social media accounts 
• In your email campaigns 
• You need content for SEO, because you need something that can actually rank in Google in the first place 
• When you’re running ads, you want them to lead a person to a piece of content 
• When you’re doing affiliate marketing you need to create content that your affiliates can actually share 
• Without content there’s also nothing you can automate or measure, which is one of the biggest advantages of digital marketing 

Listen and learn how to categorize and prioritize all of the different types of content, and what types of content you should create. 

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