In today’s episode, I have a major announcement to make. It’s good news and you’re going to like it.

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-59/major-announcement-ep-59.html

Visit our Digital Marketing Resource Center for Small Businesses & Discover The Best Digital Marketing Resources: https://dragon-digital-marketing.com

Get free resources for digital marketing!

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-58/how-to-systemize-your-business-like-a-franchise-ep-58.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

This episode is all about the motto ‘work smarter, not harder’.

You’ll learn how to have your business run without you, so you can finally take a vacation, spend more time with your family, and have a life.

If you want to learn how to scale your small business with a plan and be able to measure what’s going on, you better listen until the end.

McDonals’s, 7-Eleven, RE/MAX, Marriott. They all have proven business systems and can grow and scale quickly. You can do the same for your small business if you systemize your business and treat it like a franchise as well.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-57/webinar-marketing-strategies-ep-57.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

This digital marketing podcast episode is all about webinar marketing strategies.

You'll learn how to promote your upcoming webinar for free. We talk about webinar tools, how to present in a conversational style, how to market and promote your webinar organically, how to attract the right audience, and more. You will learn a lot!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-56/off-page-seo-optimization-ep-56.html

Get My Free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html

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To get the best results from your SEO marketing efforts you need to acquire links from other websites to your website to get credibility for your website. This is called link building. It’s part of SEO and because it doesn’t include optimizing the web pages themselves and is done off the pages, it’s part of Off-Page SEO. But only backlinks from high-quality, relevant, and credible websites help your SEO. Bad links actually hurt your SEO.

In this digital marketing podcast episode, you’ll learn how to plan and execute an impactful link building campaign step-by-step - the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website. 

Listen now to learn how to do off page SEO.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

👉 Get started using Marketing Automation in your small business with the number 1 automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YT

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-55/basics-of-small-business-marketing-automation-ep-55.html

Get My Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

Marketing automation is easy to understand and implement once you wrap your mind around it. It’s a skill you can learn like any other one and leveraging it on a basic level for your small business makes a big difference.

In this digital marketing podcast episode, we break it down so that you can understand what marketing automation is and how to use it for your business.

You’ll learn how to get started, common mistakes to avoid, best practices to apply, and how to determine what to automate in your business.

No matter how small your small business is, there is the potential to eliminate human error in your processes and make your business more efficient. Press play and listen until the end!

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

👉 Get started using AI and ML in your small business marketing with the customer experience automation platform ActiveCampaign: https://www.activecampaign.com/?_r=STL945YT

Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-54/artificial-intelligence-and-machine-learning-in-marketing-ep-54.html

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Learn about the future of digital marketing and how to take advantage of Artificial Intelligence (AI) and Machine Learning (ML) to make your small business come out on top.

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-53/influence-marketing-ep-53.html

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This podcast episode is all about influence marketing – not influencer their marketing with an R.

You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity.

Influence marketing is the practice of leveraging relationships with people to communicate your message.

The difference between influence marketing and influencer marketing is that influencer marketing focuses on the person, the influencer him or herself and their personality, and influence marketing focuses on the action of building influence and establishing a community, building relationships, deepening those relationships, and strategically networking.

Listen to the full episode and learn how to become a thought leader and get influence in your community and in your audience.

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Episode shownotes: https://dragon-digital-marketing.com/podcast/episode-52/how-to-blog-effectively-ep-52.html

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Yes, you do need a blog for your small business on which you consistently publish fresh content. 

Content is king. 

Blog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google. 

To get SEO benefits from your blog articles, acquire organic search traffic, earn shares, comments and other forms of engagement, and also attract backlinks to your content, your blog must be better than just average.

But how can you find popular content ideas to write about, that are top searched, top shared and top linked? How do you make your articles get traction and lots of traffic, visits and conversions? How can you create better pieces of content than what's already out there? And how do you promote your content to the right people and let them know it exists?

The answer:

The skyscraper technique!

It's a blogging strategy by Brian Dean that - when followed correctly - makes your blog posts trump the rest, just like a skyscraper. 

Listen and watch until the end to learn how to leverage it for your small business blog and make you blog more effectively.

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-51/online-course-marketing-ep-51.html

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In this podcast episode, you’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling. 

Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. 

If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise, this is what you need to listen to to get started. 

All episodes: https://dragon-digital-marketing.com/podcast/podcast.html 

Complete 42-Point SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html

Episode shownotes: https://www.dragon-digital-marketing.com/podcast/episode-50/on-page-seo-techniques-ep-50.html

Get The Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html

In this podcast episode, you’ll learn how to make your website rank in Google without any technical knowledge.

You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers.

We’ll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode. Tune in now!

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