pWhat the heck is product led growth? We sit down with OpenView Founder  Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach./p

pWhat the heck is product led growth? We sit down with OpenView Founder Managing Partner Scott Maxwell to find out. In this first episode of BUILD Season 3, we define product led growth and find out what makes a PLG company unique. Scott also discusses the metrics investors look for in product led growth companies and the future of this go-to-market approach./p

What VCs Look for in Product Led Companies

It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

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It takes 3 ingredients to build a software startup in today’s wild market: people, product and growth. Easier said than done. BUILD is here to help by featuring conversations between venture capitalist Blake Bartlett and the smartest folks in software. OpenView is a VC firm that invests in amazing companies like Datadog, Expensify and Calendly. Visit ov.vc for more details.

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What VCs Look for in Product Led Companies

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