Growth Marketing Today

What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)


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User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.
In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:
1. What video games can teach you about user onboarding
2. Common mistakes in user onboarding experiences
3. A step-by-step process to improve your product’s onboarding
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