Growth Marketing Today

Growth Marketing Today

By Ramli JohnBusinessMarketing
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Growth Marketing Today episodes

  • The Early-Stage Growth Playbook with Marc Thomas (GMT155)

    You’ve worked hard to build your product idea. Your product is out in the world. But no one is paying to use your SaaS. The MRR is… recurring at 0. Sound familiar?

    Marc Thomas, Head of Growth at Powered By Search, has been there too.

    When he launched my company, he toiled and ground it out for years on a direct sales-only model and it was grueling. But bit by bit Marc put into place the fundamentals of the early stage growth playbook which resulted in organic signups going up by 1330% and revenue from low or no-touch sales by 17%

    In episode 155, you’ll learn:

    1. Why value props matter more than positioning at early-stage
    2. The difference between value propositions and positioning
    3. How to test your messaging in less than 20 minutes

      4. This episode is brought to you by 42 Agency.

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        ★ Support this podcast ★

        37 min
      • How To Build a Community Around A Brand with Krystal Wu, Community Manager at Shopify (GMT154)
        Communities are everywhere nowadays. For some people, communities are a place to learn and explore specific topics or interests. For others, it’s where they discuss personal issues and find comfort among those with similar experiences.
        For businesses, building a community can help with customer support, product development, and marketing. In episode 154, you’ll learn from Krystal Wu, Community Manager at Shopify:
        1. The advantages of building a community for a B2B brand
        2. How Krystal taps into a community to amplify content reach
        3. How to measure the health of an online community
        29 min
      • The 3-Step Influencer Marketing Blueprint with Taylor Lagace (GMT153)
        Too many growing DTC and eCommerce brands leave influencer marketing out of their marketing strategy. And you can’t really fault them for doing so. With many “wanna-be” influencers with fake followers, influencers have gotten a bad rep and it’s easy to see why.
        But some brands have cracked the code of influencer marketing and are using it to skyrocket their growth. In today’s episode, Taylor Lagace, co-founder of Kynship, discusses the nitty-gritties of influencer marketing and bust more than a few myths along the way.
        In episode 153, you’ll learn:
        1. How brands with limited marketing spend leverage the potential of influencers
        2. Common myths around influencer marketing
        3. A proven 3-step influencer marketing blueprint
        39 min
      • How to Grow Your Twitter Followers from 700 to 45k in 9 Months with Blake Emal (GMT152)
        No matter how many thought leaders complain that it’s a vanity metric, we all care about increasing our Twitter followers.
        And for good reason.
        A respectable follower ratio is fundamental to your brand’s credibility and authority—not to mention organic reach on Twitter’s timeline. Plus, if you build an engaged audience, you can validate product ideas quicker, get your first 100 customers, and gather valuable feedback.
        In episode 152, you’ll learn from Blake Emal, CMO of Copy.ai and Founder of Float.so:
        The benefits of growing your audience on Twitter
        How Blake grew his Twitter followers from 700 to 45k in 9 months
        How he validated Float.so and created a waitlist of 5k+ people on Twitter
        Sponsor For This Episode
        Thank you for the sponsor of this episode PartnerStack.
        PartnerStack, G2’s top-rated partner management platform, is the only partnerships platform built for SaaS, designed to deliver predictable revenue and accelerate growth for businesses and their partners.
        In the past year alone, partners in the PartnerStack Network have generated over $100 million in revenue for programs on PartnerStack.
        If you’re ready to scale revenue through partnerships, visit get.partnerstack.com/gmt to book a demo today.
        56 min
      • What Video Games Can Teach You About User Onboarding with Emily Lonetto (GMT151)
        User onboarding is one of the most important processes in any new experience. When getting hired by a new company, buying a new product, or trying a new product, we expect to have a clear understanding of how it works before fully committing.
        In episode 151, you’ll learn from Emily Lonetto, Head of Growth at Voiceflow:
        1. What video games can teach you about user onboarding
        2. Common mistakes in user onboarding experiences
        3. A step-by-step process to improve your product’s onboarding
        39 min
      • How to Build Influential Networks From Scratch with Adam Marx (GMT150)
        Quality relationships are hard to build and take a lot of time. And because they are hard to build, it’s difficult to build many of them at once. Yet, it’s one of the most important things for marketers to do. Master this skill, and it can lead to lifelong customers and lucrative marketing partnerships.
        That’s where Adam Marx, founder of The Zero To One Networker, comes in. He teaches people how to build influential networks from scratch.
        In episode 150, you’ll learn:
        1. How you can sharpen your relationship-building and branding skills
        2. The value and power of mutual value creation
        3. The importance of online community and strategies across different platforms
        49 min
      • Writing Tips for Marketers with Roxine Kee (GMT149)
        You can’t be a good marketer if you’re not a good writer. Content marketing, social media, and SEO are just some aspects of marketing that rely heavily on quality writing. Writing well also enables you to communicate an idea, message, or benefit of the product.
        In episode 149, you’ll learn from Roxine Kee, a content writer specialist:
        Why templates and best practices aren’t worth following
        The importance of framing marketing as a way to help people
        Three tips to improve your writing
        42 min
      • How to Build an 8-Figure Bootstrapped SaaS From Scratch with Sujan Patel (GMT148)
        Being bootstrapped doesn’t mean you have to stay small. Sujan Patel, Co-Founder of Mailshake, can tell you all about it. He’s built an 8-figure SaaS company without taking on any funding!
        In episode 148, you’ll learn how Sujan:
        1. Successfully rebranded ContentMarketer.io to Mailshake
        2. Drove 100k+ organic visitors with content marketing
        3. Generated 40% of new signups for Mailshake from referrals
        46 min
      • 3 Steps To Create a Winning Startup Marketing Plan with Anna Furmanov (GMT147)
        Marketing at a startup is a challenge because of the limited resources, whether it’s time, money, or talent. You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.
        In episode 147, you’ll learn:
        1. How to prioritize marketing at a startup
        2. The best way to create a content engine for a very lean team and still get results
        3. What customer research done right look like
        41 min

      About Growth Marketing Today

      From the publisher's feed

      Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.