Public Spark

What We Heard: Results from the AI Trust Study on Canada.ca


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Source: https://digital.canada.ca/2025/02/18/what-we-heard-results-from-the-ai-trust-study-on-canada.ca/
The Digital Transformation Office at CDS conducted an extensive AI Trust study to understand how Canadians feel about artificial intelligence on government websites. With over 1,500 Canadian participants from every province and territory, the study revealed key insights: people are more skeptical of AI-generated text than images, prefer simple citations that mention human expert review, and would trust a custom Canada.ca AI solution more than existing AI chatbots. The findings show that while AI use isn't essential for building trust, transparency about its application is crucial to maintain public confidence in the Canada.ca brand. This episode explores how these insights are shaping guidance for government communicators across Canada.
The contents and hosts of this podcast are AI generated.
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Public SparkBy Doug Keefe