During our annual retreat in Austin, Jordan asked Jason and Jeremy to share the most pressing lessons from developing over 60 sales playbooks for property managers. Then, someone said, “let’s record this.”

And that was the birth of Scale Culture, our podcast about what the fastest growing property managers do differently.

Here are some of the things that came up:

• What happens to your culture when you get laser focused on who your ideal client is and how you’re best suited to help them?
• How do you get full alignment with everybody on your team at all levels?
• How to package your unique processes into a story that the customer will want to hear.
• Do all property managers really do the same thing?
• When to use stories vs facts.
• Understanding (and resetting) the prospects buying criteria.

We're obsessed with understanding why some companies flourish while others flounder so stick around to uncover the DNA of scaling as we follow the clues wherever they take us.