Cash transfers designed to help women re-enter markets after COVID-19 lockdowns lifted worked really well, AFTER we added programming to address GBV. Partway through the project, gender dialogues showed that women were facing so much violence that even cash was not enough to get back into the market. So the project re-designed their work to include social norms and addressing GBV, and helped more than 1,400 vendors get back on track. Media Matyanga talks about what the team learned, how they learned it, and what they did next.