If you are still going to market essentially the same way you did in 2019 or earlier this year’s theme is “adapt or die”. I’m going to show you five “must do” marketing initiatives for 2024. Since COVID the market has changed dramatically – impacting every industry, every size company – at least those that survived. If you aren’t satisfied with the results of your GTM strategy in this episode I’ll give you a roadmap to tune up your approach.