Send a pitch to the media with 50-100 words in it and you have approx 7 times more chance of getting a response than sending 1000+ words.

Obvious?

The data is in from Propel PRM Media Barometer Q1 2024 which came out today.

The data is collected from email pitches and also shows that while the average response rate to pitches is 3.15%, pitches with an email subject line with 5 or fewer get responded to the most at 3.88%.

I grabbed a chat with CEO Zach Cutler today to run through these figures and more to find out what else the data is showing.

#communications #pragency #pitching