*This podcast is sponsored by AXA Farm Insurance.

In this episode, Beef Sector Manager at Bord Bia Mark Zieg, joins Agriland editor Stella Meehan to discuss what would a PGI for Irish Grass Fed Beef mean, and the outlook for the beef sector going forward.

Go beyond the headlines with our new podcast series – AgriFocus – where we take a closer look at some of the key issues that directly impact on farmers, rural communities and the agri-sector.