Episode 72

What are you willing to walk away from? That is the question that tells you whether something is a core value or just a word you like the sound of. A relationship. A friendship. A deal on the table. If you are not willing to lose something to honor it, it was never a core value. It was an affirmation. In this solo episode Adam separates three things men tend to blur together. Something you value, a core value, and an affirmation you repeat because you wish it were true. A value is a preference. An affirmation is the one you claim and do not live. A core value is a non-negotiable. There is a cost to it, and if it is truly core you are willing to walk away from anything to honor it, no matter who it is or what it means losing. Your boundaries get built around these. They are the lines you will not let anyone cross. You do not have to wait to get tested to find yours. Look at where your time and energy already go. Adam shares examples from his own life and from the men he works with, where a man swears something is a core value, and his calendar says otherwise. Where he says one thing matters most, and his actions point somewhere else. He gets into why the thing that triggers you in other people is pointing at a value you hold, and why a value that shows up in a business deal but not in your marriage was never core to begin with. Then he names the gap between what you say and what you do for what it is. Self-betrayal. You want to know if honesty is a core value of yours? Look in the mirror and take the real inventory. Where are you not telling the truth, and are you being honest with yourself about it? That is where the freedom is. Send Adam the word REBUILD on Instagram if this hit something real. @adamnugent Most coaches talk about transformation. I have lived it in the most public way possible. I built a firm to $1.4 billion in assets under management and lost it publicly. I was forced to file for bankruptcy. I survived divorce and heartbreak. I shed more than 145 pounds. Everything I had built my identity around was gone. Under the weight of all of it I came closer to the edge than most men will ever admit. What came out of that darkness was a man with nothing left to hide behind and nothing left to lose. That man built Burn Up. I now work with men who have built everything that was supposed to feel like success and still feel the weight of something they cannot name. My credibility comes from having lived every word of it. Freedom is in the Fire

The Burn Up Podcast is built for men who have lived something real or are living it right now. Every conversation pulls back the curtain on what it actually costs to build something, lose it, and come back stronger. No highlight reel. No performance. Just the truth.

Connect With Adam:

Instagram: https://instagram.com/adamnugent

Website: https://burnup.com

Substack: https://substack.com/@adamenugent