Just cool glasses? Not at all.

XR is already part of our everyday lives — from VR games to immersive exhibition experiences. At Customertimes, we take it further, with teams building XR solutions for global clients and industry leaders.

In this episode, CT experts Ruslan Kapustin and Ruslan Levytskyi share their hands-on experience with extended reality. They explain what XR actually is (VR, AR, and mixed reality), where it delivers real business value, and what goes into building these solutions.

You’ll hear real examples — from AI-powered training apps to VR simulators — along with key challenges and trends shaping the future of immersive technologies.