What it’s about Andrew Breen of Outshine LOVES Google AdWords. While SEO is interesting to him, it’s the immediacy, measurability, and amount of data AdWords offers that fascinates him. He definitely hasn’t jumped on the bandwagon that AdWords is overpriced or on its way out. To Andrew, AdWords is the gold standard for digital advertising effectiveness. “AdWords will not be a homerun of value, but it will be a solid single every time. What you’re doing is capturing people when they’re actively looking for the problem that you solve.” In this interview, Andrew talks about some common misconceptions around paid advertising, mistakes people are making, and how to get more from AdWords.

What You Don’t Know (but should) About Google AdWords | Ep 42

A podcast straight from the trenches of a startup founder, with Kyle Racki of Proposify.

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Advice from the Bumpy Road of Entrepreneurship, with Josh Chingas | Ep 31 On this episode of LTV, Kyle retraces his adventures as a SaaS founder with Josh Chingas, host of the Niche the Niche podcast. They chat about the not-so-glamourous side of entrepreneurship, the highs and lows of starting a business, and the long and bumpy road on the journey to build Proposify. The original show can be found here: https://apple.co/35fVIet

Advice from the Bumpy Road of Entrepreneurship, with Josh Chingas | Ep 31

A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki.   An Introvert's Approach to Sales: A Therapy Session, with Aggelos Mouzakitis | Ep 30   For entrepreneurs and founders, learning how to sell and close deals is as essential to the success of your business as the product or service itself.   In this episode of LTV, Kyle chats with Aggelos Mouzakitis about how to obtain a sales culture when you’re not a natural-born hustler, scaling a sales mentality to navigate enterprise deals, and Kyle’s unorthodox introduction to learning how to handle rejection and pitch with confidence.   The original show can be found here: https://bit.ly/2rUQLc2.

An Introvert's Approach to Sales: A Therapy Session, with Aggelos Mouzakitis | Ep 30

A shift up-market to sell to larger companies is high on the list for most founders growing a SaaS company. Pulling it off… well that’s easier said than done. On this episode of LTV Kyle chats with Collin Stewart, co-host of the Predictable Revenue podcast, about Proposify’s move up-market and all the changes to the product, pricing, and sales process that came along with it.   The original show can be found here: https://bit.ly/2OrGtZC.

Swimming Upstream: A Conversation about Moving Upmarket, with Collin Stewart | Ep 29

Part of growing a business means accepting that there will come a day where it’s impossible for you to run it on your own. Your role as a founder is to build repeatable systems into your company so that it CAN operate without you. Join Proposify CEO Kyle Racki for a conversation with Mandi Ellefson, host of the Hands-Off CEO podcast, about optimizing and innovating business systems. The original show can be found here: bit.ly/346aIej.

The Importance of Building Repeatable Systems into Your Business, with Mandi Ellefson | Ep 28

A podcast straight from the trenches of a startup, with co-founder and CEO of Proposify, Kyle Racki. 7 Surprising Sales Lessons I Recently Learned About Scaling to $10M ARR | EP 27 Scaling a business definitely isn’t for the weak—or those unwilling to abandon a failing process and start from scratch. On this episode of LTV, Kyle reflects on the eye-opening, thought-provoking, and sometimes counterintuitive lessons he’s learned overseeing the sales team at Proposify over the last six months.

What You Don’t Know (but should) About Google AdWords | Ep 42

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