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In this episode of Websites That Convert podcast, host Shannon compares the benefits of SEO and Google Ads as traffic strategies for your business. She discusses the value of Google traffic, the differences between SEO and Google Ads, and the pros and cons of each approach.

Timestamps
00:00:00 - Introduction
00:01:25 - Importance of Google Traffic
00:02:07 - SEO Overview
00:03:09 - Benefits and Downsides of SEO
00:04:03 - Google Ads Overview
00:04:35 - Benefits and Downsides of Google Ads
00:05:07 - Time vs. Budget Consideration
00:05:38 - Combination of SEO and Google Ads

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