Customers are weird.

They don't do what they say they will do and don't act how we think they 'should'.

Melina Palmer is a sales conversion expert with a personal mission to make business more effective and brain friendly.

In this episode she translates a few key concepts of behavioural economics (the study and science of why people buy - or not) and provides simple, actionable tips that can be used immediately.

We talk about framing messages in the right way and why certain biases are predictable and can be addressed with a little thought and understanding.

Also, up for discussion is why change can be so overwhelming if we think too big and how stories plus the way we present can make people feel different.

So do you know what your customer wants?

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Link to Melina's book: https://thebrainybusiness.com/salestoday