what3words have carved up the globe into 57 trillion 3x3 metre squares and given each one a unique, three-word address. I was in my flat ///orchestra.bulb.gentle when I recorded this conversation with their CMO, Giles Rhys Jones. Their technology has been adopted by Mercedes-Benz, Airbnb, Hermes and even the Mongolian postal service to solve the problem of the world being really badly addressed.

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