The earliest mention in our work chats of the “Wuthering Heights” promotional circus is dated June 2025. Our collective team has spent months analyzing, discussing and debating the merits of its prolonged promotional cycle – from the beauty and the grandeur to the *interesting* choices made along the way. The long-awaited debut of the newest interpretation of a more than 175-year-old story has come and gone, and we’re going to talk through the merits and shortcomings of an eternally long press cycle.