<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d57686174732d612d6d61726b6574696e672d65636f73797374656d2d616e642d776861742d646f65732d69742d6d65616e2d666f722d6d61726b65746572732e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=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"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c396237343571766d&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f6463617374253346706325334464697363696e64696769745f727373253236707525334468747470732532353341253235324625323532467777772e6d636b696e7365792e636f6d25323532466173736574732532353246646f74636f6d25323532466469676974616c2d64696e6e65727325323532464d442d57686174732d612d6d61726b6574696e672d65636f73797374656d2d616e642d776861742d646f65732d69742d6d65616e2d666f722d6d61726b65746572732e6d7033253236706e25334457686174253235323773253242612532426d61726b6574696e6725324265636f73797374656d253242616e6425324277686174253242646f657325324269742532426d65616e253242666f722532426d61726b65746572732532353346"> Listen to the podcast (duration: 17:59) > </a> As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 17:59) > As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d57686174732d612d6d61726b6574696e672d65636f73797374656d2d616e642d776861742d646f65732d69742d6d65616e2d666f722d6d61726b65746572732e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c396237343571766d&amp;he=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" rel="noopener noreferrer"> Listen to the podcast (duration: 17:59) &gt; </a>&nbsp;As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

What's a marketing ecosystem and what does it mean for marketers?

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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What's a marketing ecosystem and what does it mean for marketers?

What's a marketing ecosystem and what does it mean for marketers?

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