COVID is the great catalyst, ushering in change that may have been on the horizon for banking, but it’s now speeding things up. One particular shift we’re seeing is the industrywide recognition and financial institutions embracing their role in society to do good and give back. Banking for good is better for all; finding real ways to help the customer is better for the banks and for the customer. Even if it means some short-term losses, it turns into long-term gains for banks and credit unions.

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