Ever wondered how to make a good ad? We have the answers this week, along with what happens when the robots come in, and what is personalisation without personal identifiers..

Building the best app is not enough. This week we’re talking with Mark Collin, MD of Kin & Carta on how to maximise the performance of your orginisation. What good organisational structure looks like, and importantly, how to spot when it's bad.

Welcome back for season two of What's Appenin'. In this episode we head over to the UK to talk with Revolut's VP of Global Growth, Antoine Le Nel, to get his take on the choice between super apps and multi apps, and why in his view Daily Active Users (DAUs) and their trust is key.

Did you know in the last 3 months, 6 out of 10 consumers have downloaded a food or beverage app? Consumer demand continues to grow in the Food, Beverage and Restaurant space. This week we have our first ever two for one special -- double the guests, double the fun. Check out what Ryan Olohan, Managing Director for FBR at Google and Katie Larson, Apps AE focused on FBR have to say about some really cool app innovation in the space. They also share advice for brands today to double down the demand.

Jochen Heck, VP of Retail at Google, stops by the podcast this week for a very impactful conversation about McKinsey's latest report, the State of Fashion Technology in 2022. The common theme we uncovered? Apps. The report states brands who don't lean into technology could fall behind, but apps can help. Tune in to hear the full conversation!

This week we have Daniel Peters-Trempus on the podcast. He's an International Growth Consultant at Google working with App Developers and joined us for a great conversation about Super Apps. Tune in to learn what marketers can do today to lean into the growing global trend.

Elizabeth Klosterman, who currently oversees app promo for Finance, Healthcare, Travel, and Services and Distribution at Google, stops by the podcast this week. We talk about the boom in health and wellness apps, rooted in convenience and personalization to the consumer. Elizabeth shares some of her own experiences, as well as what marketers can do today to capture the growing industry.

This week we talk with Rachel Delia, an App Lead partnering with Auto, Real Estate, & Services Business at Google. Rachel joins us to discuss the uptick in big ticket purchases on mobile apps, and what that trend means for the Auto and Real Estate businesses.

This week we talk with Andrew Fleischer, a mobile specialist overseeing mobile app promotion within Media and Entertainment, Quick Service Restaurants and Gaming in the United States + all of apps in LatAm for Google. Coming off the heels of the Super Bowl, we discuss record breaking sports betting and the role of apps.