Welcome to The kbbreview Podcast, your host is Andy Davies, this is Episode Two of Season 13 and we've got a great one for you today as we look into the world of distribution with one of the biggest names in the sector - Waterline.

We have a great interview with Michael Marriott, who's the new CEO, and sales director Rob Taylor who's chalked up an astonishing 39 years with the company.

Waterline is, of course, owned by Crown Imperial and Michael is the grandson of the founder, continuing the lineage of the family-run business. His brother Barry Head is the current MD of Crown.

There are huge changes happening with distribution in the KBB industry - with consolidation, buy outs and big names calling in the administrators. Big brands who always relied on distributors are starting to go direct and margins are getting tighter and tighter across the chain.

Against this backdrop, Waterline has just launched its first ever bathroom range - an ambitious move into a very crowded market.

So why have they done it, what do they think about the direction of distribution in general, and how does a new CEO get under the skin of such a well-established company?

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