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I recently made the decision to change the name of my business after finding out there was newly pending trademark from another photographer. This was a name I had integrated into my entire brand. It made me pause and consider what my name truly meant. "Family Stories" was a descriptor of what I was doing but it did not embody what I was truly giving to families. This podcast is about how I took a step back from the chaos of deciding whether to pursue a legal battle or change my name and all of the branding. My art hasn't changed with the new name, but my perspective and how I talk about what I do most certainly has.
By Melody Joy PaineI recently made the decision to change the name of my business after finding out there was newly pending trademark from another photographer. This was a name I had integrated into my entire brand. It made me pause and consider what my name truly meant. "Family Stories" was a descriptor of what I was doing but it did not embody what I was truly giving to families. This podcast is about how I took a step back from the chaos of deciding whether to pursue a legal battle or change my name and all of the branding. My art hasn't changed with the new name, but my perspective and how I talk about what I do most certainly has.