Would a rose, by any other name, smell as sweet? Would a brand, by any other name, be the same?

 

Naming is a tricky business. You want something unique. Something that describes the business. Something you love. 

 

But don’t forget the other factors in naming. Spelling. Trademark abilities. Unintended cultural meanings. Domain availability. And the all important Google. 

 

Naming and branding needs to leave room for the user/viewer so they can create a relationship with the brand. It is that relationship that is important to the long-term success of the brand. Listen in as JoyGenea and Michelle discuss naming and branding and the tips and tricks they have learned over the years of helping clients find their brand identity.