This weeks episode is born purely out of the confusing and intertwined relationships that play within the Bourbon ancestry of Kentucky. This confusing maze of relationships is birthed from of the necessary and obstructionist nature of litigation and trademark protection.

All of that however can create a degree of confusion for the end consumer. It bubbles up the proverbial question…..”What is in a name”. And no we aren’t talking about Four Roses today. The famous quote has transfigured into a much used idiom illustrating a greater weight given to the content of an objects character rather than the given name.

In a Marketplace filled with history and ancestry a name can carry great significance. So much significance that they are bought and sold regularly. Large sums of money are doled out to family operations as large corporate conglomerates gobble up market presence and notoriety in service to their bottom lines.

Inevitably those large corporate entities eventually start making decisions with finances in mind. Sometimes that approach works, and others….it’s catastrophically a failure.

Topics/Brands Discussed:
Yellowstone
Limestone Branch
Beam Family

Log Still Distilling
Dant Family

Rolling Fork Distillery
Wathen Family

"Grave Robbers With a Degree" - Andri from Pagefire Licensed under CC BY-SA 3.0
https://soundcloud.com/nerdymetalhead202/grave-robbers-with-a-dregree?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“Pushing The Pianist Down the Stairs” - Andri from Pagefire Licensed under CC BY-SA 3.0
https://soundcloud.com/nerdymetalhead202/pushing-the-pianist-down-the-stairs-free-download?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“So Glad I Found You”
Music By The Passion HiFi
www.thepassionhifi.com

“Oh Lord”
Music By The Passion HiFi
www.thepassionhifi.com

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